The product I have chosen to do is Corona Beer, manufacturer is Grupo Modelo.
About:
Corona beer is a brand of pale lager, produced at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 170 countries. In the United States, Canada, Australia and the United Kingdom, Corona is commonly served with a wedge of citrus fruit, usually lime or sometimes lemon, inserted into the neck of the bottle, adding tartness and flavor.
In the United States, Corona Extra is the top selling imported beer.
Target Audience:
Corona main target audiences is mostly outside of Mexico, mainly in the U.S. and the U.K. of an age range of about 21 and up and of annual income of 15,000 and up, aimed at single males and females.
Competitors:
Corona main competitors are other import beer companies such as, Heineken, Tecate, Stella Artois Lager,Dos Equis XX, and Labatt Blue.
Basic Strategy:
My strategy would will be to try to distinct the Corona bottle beer from the other. I feel that our logo is very different from our competitors but now it is time to try to bring to beer bottle into the future. My idea would be to try and repackage the bottle itself, by putting the product in this...
Sketches and Ideas:
