1sy round mock ups BMS

BMS DVD SPECIALS!!!

I choose to do my dvd specials on Blue Mountain State. Its about a college football team and all of the crazy situations they get into. There is about four season of this show that hires on Spike.

Jhong Hong Jin Cold Medicine

So what I will be trying to go for is like old world asian kind of feel, and I feel that a bamboo bottle with a simple symbol is the best solution.

Korean cough syrup

The designs I chose for my package will be trying to imitate an Asian culture feel to it weather it be form and organic form like a piece of tree, or bamboo. Also another packaging idea I had to try to imitate an old fashion Asian style would be to try to make the cough syrup bottle look like the old vials the use to sell.

Korean energy drink

For our next project I choose a herbal Korean energy drink. It's suppose to give you more energy for the day but with no added caffeine or sugar. 

 

Cube Exercise Geronimo

For my exercise I had the word "Didactic" which mean the act of teaching or trying to teach. So I made a t.v. which most people claims takes away from learning and I put a classroom of kids in there raising their hands trying to learn, with the word didactic in the background. I'm not quit sure if it is affective yet. 

Project 1 / Food + Beverage Geronimo

The product I have chosen to do is Corona Beer, manufacturer is Grupo Modelo. 

About:

Corona beer is a brand of pale lager, produced at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 170 countries.

In the United States, Canada, Australia and the United Kingdom, Corona is commonly served with a wedge of citrus fruit, usually lime or sometimes lemon, inserted into the neck of the bottle, adding tartness and flavor.

In the United States, Corona Extra is the top selling imported beer.

Target Audience: 

Corona main target audiences is mostly outside of Mexico, mainly in the U.S. and the U.K. of an age range of about 21 and up and of annual income of 15,000 and up, aimed at single males and females.

Competitors: 

Corona main competitors are other import beer companies such as, Heineken, Tecate, Stella Artois Lager,Dos Equis XX, and Labatt Blue.

Basic Strategy:

My strategy would will be to try to distinct the Corona bottle beer from the other. I feel that our logo is very different from our competitors but now it is time to try to bring to beer bottle into the future. My idea would be to try and repackage the bottle itself, by putting the product in this...

Sketches and Ideas: